According to an official announcement released recently by TikTok, the TikTok seller community has expanded to more than 750 items, bringing more than 70 million commodities to consumers since it landed on the United States market in September 2023. By 2025, TikTok Shop ‘ s sales in the United States had increased by 120 per cent each year and had expanded markets to Mexico, Brazil and European countries.
The traditional Internet-purchased search-price-down-list chain is being completely rebuilt on TikTok. According to the GlobalData joint study, 83 per cent of users discovered new products through the platform, and 70 per cent encountered new brands – a purposeless exploration that has achieved unique commercial value. It is supported by an explosive expansion of the supply side: sellers cover more than 750 items, and SKU totals more than 70 million, of which the three main categories of women ‘ s clothing, make-up and health continue to lead the 2024 sales list.
“People no longer buy for purchase, they are unexpectedly moved by their content. “The chief of TikTok Shop interprets this. When the creator shows how to use the curling stick, the viewer is not just a tool, but also an instant satisfaction with the “ideal model”; when the small shopkeeper tells the story of hand-made soap, the consumer buys an emotional bond. This “grass-grass-grass” closed the platform GMV doubled in the first half of 2025.
In 2024, businesses in the United States began a cumulatively over 8.3 million hours of live broadcasting, resulting in 76 per cent of subscribers being placed on the list. From make-up testing to off-site equipment, real-time interaction eliminates information asymmetries among traditional electric operators. “Like shopping with a friend. “User feedback. This strong relationship of trust has led to remarkable transformational efficiency: A small skin-care brand is broadcast six hours a day, with a single month of sales exceeding millions of dollars.
Small business owners are showing themselves in a new way through TikTok Shop: telling their stories, making live broadcasts, creating content that resonates with hundreds or even thousands of people — and turning that influence into sales. For more than 171,000 local and small businesses on the platform, they are achieving incredible success. In the past year alone, the sales of small businesses in the United States grew by 70 per cent per year. Moreover, in 2024, more than one third of the purchases in the United States of America per month went to small businesses.
TikTok Shop indicated that preparations were under way for the summer “Deals for You Days” from 7 to 19 July, by which time all categories and brands would receive a 50 per cent discount. Buyers can find selected products from many well-known brands, such as Briogeo, By Nature Skincare, The Heritage Store, PacSun, Fenty Beauty, Crocs, Liquid I.V., Philips, etc. Venmo may be used to pay additional discounts when the eligible customer closes.
TikTok Shop will also launch the Live Price Match Guaranteed for the first time, providing security for viewers who have been designated as “Deals for You Days”: if they find that the main pusher is less expensive outside the platform (subject to the terms), they can get the difference cash back. Please focus on the topic label #realsforyoudays to get an update on the event.
In the face of explosive growth, TikTok stressed that close to $1 billion would be invested to secure users and businesses. Security and Intellectual Property Report 2025 discloses that over 200 million suspicious commodities were intercepted throughout the year through AI forensics, dynamic controls and a class-of-the-art review team, resulting in a 62 per cent decrease in the rate of complaints of counterfeits. ” Recreational shopping cannot sacrifice reliability. “The head of security stressed. In the new market in Mexico, the platform has even provided off-source counterfeit printers to vendors in remote areas.