According to the July 2025 micro-short play app downloading and income rankings published recently by Insightrackr, ReelShort, which interacts with DramaBox and Maple Leaf, has been at the top of both lists, and the Indian manufacturer, MEBIGO LABS, Kuku TV, has recently gained considerable momentum and considerable success.
On the download list, DramaBox, a high-profile technology, continues to win the number of downloads, increasing by -2.95 per cent, but still stands first, with a global download of about 3,4078,000 in 2024, with the Indonesian market accounting for 17.74 per cent, with 5-10 minutes of love and family drama.
ReelShort, which interacts with maple leaves, returns to the top three, growing by +6.71 per cent, returning to the top three, with 2,7.32 million downloads in 2024, with the United States market accounting for 26.66 per cent, attracting young users with one-to-five-minute suspension shorts.
The Indian manufacturer MEBIGO LABS, Kuku TV, ranked third, with over 100 million downloads, with a male audience of 91.62 per cent, with the main printout of original scripts in the dictum. Another indigenous Indian application, QuickTV, which grew 45.7 per cent in July, ranked seventh, with a total of 9.3 million downloads, following the outbreak of QuickTV in June, using the Abyssync localization, led by the social platforms of ShareChat and Moj.
In terms of the income list, the top three incomes of NetShort, DramaBox and ReelShort continued to rise, increasing by +107.04 per cent, +76.62 per cent and +63.91 per cent, respectively, to consolidate their head position.
Pocket TV income ring growth + 635.7 per cent for Pocket FM ranks up to 14, indicating its strong liquidity potential for the audio short play model. In addition, the Flick Reels and ShortMax income rings of the Kyushu culture doubled, increasing by + 120.63 per cent and +108.79 per cent, respectively, up to 7 and 9.
During the first quarter of 2025, global internal buy-in revenue reached $700 million, a four-fold increase over the same period. DramaBox and ReelShort lead, QuickTV and Pocket TV take over the market through localization and audio innovation. Pick Drama, Dot Drama, etc., although the manufacturer’s name is not so “frequently known”, with super-high-ring growth (Pick Drama +3854.90%, Dot Drama +2150.73%) has become a new variable in provoking the market, suggesting that there is still a great deal of opportunity for the overseas short play tracks, and that new entrants can break fast through with differentiated content and operational strategies.
The use of the banners of Chinese producers, such as nodals, maple leaves, malt, and Quinlongwanwei, has been visible in downloading and income lists, and, thanks to their understanding of the content and operation of short play, as well as the experience gained in the development of short play in the country, has led to a rapid rise in overseas markets, becoming a central force in the development of the short play industry abroad, thus demonstrating the competitiveness of China’s short play industry.
Both downloading and income performance point to quality content at the core. There is a need to match the cultures and preferences of different markets abroad and to create a differentiated situation, while using technologies such as AI to improve production efficiency and balance the quality of content with the speed of output, in order to attract users and keep business closed.